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Archive for category: Opinion

Cracked Floor Tile

January 7, 2012 | How-To, Opinion | By: Kevin Trevathan

Cracked Floor TileIf you have ceramic or stone tile installed directly to your concrete floor, you may have noticed cracked tile. There can be a number of reasons for this, including inadequate bonding, lack of expansion joints, use of an inferior grade of thinset, and cracking of the substrate. For the purposes of this article, I’ll address only the last factor: cracking of the substrate.

Many concrete finishers will tell you that it’s not a matter of whether or not the concrete will crack, but when it will crack. While there are a number of reasons for the concrete to crack, it’s almost impossible to determine when and where it will crack. Cracking sometimes occurs at the weakest point of the slab. For instance, if there is an inset porch in a floor plan, there may be one or two weak points (more…)

Copyright Issues for Bloggers & Social Media Participants

December 27, 2011 | Opinion | By: Jim McClain

CopyrightWe all love to share with our fellow Netizens and when we run across something especially poignant, an interesting news article, or a great photograph, we just want to post it so all our friends can revel in it too. We get a sense of belonging and of being seen as a generous and giving person. It would be awful if anyone knew that article, picture or interesting prose was actually stolen from some unsuspecting, starving artist somewhere in the ether. It’s not like we conspired to pilfer someone else’s work. We might even mention their name as the author or artist. But the fact is, taking it without permission is just like swiping that candy bar from the corner store when we were kids. Just like taking anything that doesn’t belong to us, it’s just… well, like stealing.

It may seem such a harsh accusation when we are only talking about a little picture, or an article found while surfing that someone posted for everyone to see. But (more…)

On Being An Independent Business Person

October 4, 2011 | Opinion | By: Jim McClain

I used to roll my eyes when I overheard my boss talking to his friends about being a business owner while I was doing my after-school job in high school. One of his pet comments was something about having to work 14-16 hour days, instead of 8 like normal workin’ folk. But he said it enough for me to realize there was some truth to it. I did see him spend an awful lot of time at the store when I worked there during my summer vacations – he was there before I showed up at 9 and was there long after the store closed most days.

independent installerWhen I became an independent flooring installer, I went into it with my eyes open. I knew (more…)

Cant We Right Write?

September 30, 2010 | Opinion | By: Jim McClain

Basic Writing Skills Make Us Look The Professional We Are

check spellingIn every aspect of our flooring businesses, we are required to communicate via the written word. Whether that is merely notes to our co-workers, detailed estimates or formal reports and proposals, we must convey information in an understandable fashion. It’s not enough that we understand our own writing; our words must be understood by others. (more…)

Email Address Brand Recognition

July 27, 2010 | Opinion | By: Jim McClain

The Importance of Brand Recognition In Your Email Address

EmailYou cannot promote your brand or improve business website traffic with a throw-away email address. Gmail, Yahoo!, HotMail and the rest are known as “throw-away” email addresses. They are great to increase your anonymity and sense of security, but they do not, and probably never will command very much credibility. They do, however, increase the chances your email will end up in the spam folder.

I also use these throw-away addresses when required to provide an email address for ordering something or joining a site I am not sure of. There are some good reasons to use throw-aways. But there is one very important reason for business and flooring professionals to use addresses that belong to your business’ website domain: Brand Recognition.

As professionals, we all want our businesses to be (more…)

Websites for FREE

July 25, 2010 | Opinion | By: Jim McClain

Free Websites for the Flooring Professional

My friend, “DJ,” asked me some time back where he could get a free website. He was concerned about the economy and the lack of work he was getting. DJ thought a website would bring him new customers and new opportunities. For free.

Ever heard the term, “you get what you pay for“? I see flooring professionals tell customers this time after time. Yet so many of them look for free or real cheap – not just websites, but anything. And this is a classic case of “looks are deceiving” and you really do get what you pay for.

Although it may be true that beauty is in the eye of the beholder (more…)

Bed Bugs Infesting Carpeting

June 14, 2010 | How-To, Opinion | By: Jim McClain

bugHave you ever gone to a house to do an estimate for new flooring and detected an odor of insecticide? And maybe the carpet doesn’t look all that worn or old? The combination of the 2 might mean there were bed bugs in the carpet. Some home owners (or hotel/motel/rental managers) may be embarrassed to mention it, but don’t hesitate to bring the subject up.

The population of bed bugs was greatly reduced (more…)

Do I Need To Blog?

May 31, 2010 | Opinion | By: Jim McClain

A&Q iconI am an opinionated son-of-a-bitch. Why shouldn’t I blog? It’s just too difficult to share some of these volatile opinions on forums – it would either break the rules, or be met with equally volatile responses and then it would just be a war. Of course, as long as I allow comments to my blog, which I do, there could be battles to be fought here too. But blogs tend to get more readers than respondents. Now I can spout off, write a review, post a how-to article and share my 4 decades of flooring experience here in my very own blog.

So, what do I have (more…)